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Asics x Djokovic

Director Maceo Frost in collaboration with Asics for the I MOVE ME campaign, team up with world Tennis Champion Novak Djokovic. From humble beginnings to top athlete, this film in a series of 8, showcases Djokovic’s dedication to the sport and his impact on a younger generation.
The campaign followed the stories of well known and lesser known athletes, taking the director across Europe.

Client
Superlarge / Asics Europe
Producer
Eve Anthony & Vargo Bawits
D.O.P.
James Adey