Concept:
Margot Pol en Willemijne van Zelst (WdK Academie)

Tutors:
Monica Kruisman (Ara), Bert Schmidt (WdK Academie), Rob van Riel (Revolver)

Director Branddating:
Marco Knijnenburg

Director Funeral:
Jorrit Stollman

DOP:
Steve Walker

Production:
Rob van Riel

In cooperation with the Willem de Kooning Academy, students were invited to come up with concepts for commercials that show the value of advertising. The project was accompanied by creatives of Ara Advertising. Eventually, the concepts of students Margot Pol and Willemijne van Zelst were chosen.