Asics x Djokovic

Director Maceo Frost in collaboration with Asics for the I MOVE ME campaign, team up with world Tennis Champion Novak Djokovic. From humble beginnings to top athlete, this film in a series of 8, showcases Djokovic’s dedication to the sport and his impact on a younger generation.
The campaign followed the stories of well known and lesser known athletes, taking the director across Europe.

Superlarge / Asics Europe
Eve Anthony & Vargo Bawits
James Adey