Asics x Food & Lycra

First film out of a series we produced for Asics and agency Superlarge. The I MOVE ME campaign aim inspire people to get active and move regardless of who they are and how they move.

The I MOVE ME campaign will launch with nine inspirational stories, from nine ‘Movement Ambassadors’ tailored specifically for Facebook, Instagram, Snapchat, Spotify and others. Each platform will publish uniquely tailored content.

We did both the film and photograpy production, as well as producing the social media content.


Status
Finished
Client
Superlarge
Director
Maceo Frost
Producer
Vargo Bawits, Eve Anthony
D.O.P.
Jakob Preischl
Photography
Mounir Raji @Visionary
Creatives
Alvin Chan
Site by Alsjeblaft!