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SAN Accent Award 2009 for Kraakt-ie m of kraakt-ie m niet campaign

The campaign “Kraakt-ie ‘m of kraakt-ie ‘m niet” has won a SAN Accent Award yesterday night!! For this campaign, Revolver produced all the online video and worked closely together with the team of Lost Boys, from pitch to execution.

Basic idea behind the campaign is that people often intuitively feel something is wrong or suspected, but dont react on it. The campaign targets at just that feeling and calls upon trusting your first reaction. On the website, suspected situations that could point at car theft are shown with the question: “Will be break in or not?” ( “Kraakt-ie ‘m of kraakt-ie ‘m niet”).

Using four clear signals that could point at car theft, the campaign helps to recognize suspected behaviour. We gave the campaign a very filmic and direct character, approaching the four situations as short films, using tperspective change and parallell storylines.

Congrats to Marnix, Alain and the team at Lost Boys, Eelko for directing four great movies and Jasper for his camerawork!

Client: LBI OER
Concept: Marnix Tellings, Alain Dujardin
Director: Eelko Ferwerda
DOP: Jasper Bazuin
Postproduction:Waanzee
Sound: Sonic Picnic