Commercial for the 2010 edition of the International Filmfestival Rotterdam. It was the festivals wish for this year to ask a film director with a clear link to the festival to create a very personal interpretation of what the IFFR stands for and what makes the festival unique.

David focused on travelling and exploring, discovering new films and filmmakers, experiencing extraordinary cinematographic journeys and ultimately, enjoying cinema. Pretty cool detail is that we used audio fragments of actual films that have been screened and distributed by the festival.