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OK Go have a new music video for This Too Shall Pass”. And once again, its quite impressive. OK Go, James Frost, and art collective Syyn Labs created a crazy Rube Goldberg machine that integrates seamlessly with the beats and lyrics. This must have been so much fun to shoot! Be sure to watch the making-of series as well.
http://www.youtube.com/watch?v=qybUFnY7Y8w
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Ok, a bit late, but it’s been complete frenzy since the filmfestival rotterdam finished. So finally we’ve got some time to upload the pictures of the afterparty we did again this year during the International Filmfestival Rotterdam, in DADO this time. And it was a blast as always! This time we’ve dressed it all in a nice Cuban style evening, ofcourse fueled by the great cocktails provided by our sponsor Havana Club! Rotterdam DJ duo Lucky Dubz & Thelonius played some soulful beats and DJ’s Geza, Meneer de Beer, Made in June and the lads of The Cheer Up Club! rocked the floor till late night.
Hopefully, next year again!
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The video for Gorillaz new single ‘Stylo’ premiered HD earlier this week on Youtube. Lookout for cameo appearances by Mos Def and Bobby Womack and yes, Bruce Willis! Directed by Jamie Hewlett, and co-directed by Pete Candeland. Be sure to watch this one on HD.
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Recognizing the importance of audience aggregation for a film is key to success for an independent filmmaker. Digital media and social networks offer great opportunities for this, so there are a couple of things that we as a producer can do before, during and after production. The ‘old way’, being that the marketing and distribution of a film starts after the film has been finished, should be forgotten. Instead, build an audience even before you start shooting and get them involved. Its something we’ve been discussing already a lot of times within Revolver as well as with distributors we work with.
We started doing this, on a small scale, with our documentary Crips, Strapped’n'Strong, for which we released the trailer on Youtube and seeded this to a lot of weblogs, as well as through Facebook, Twitter and other social networking sites, and we created a Hyve page for the Crips as well which we used to communicate the latest news (next to the official movie site ofcourse). All these platforms we linked together and we managed to create quite a buzz and an impressive mailing list (which ofcourse we used when the DVD came out).
Ted Hope has made a nice list or rules that help you as a producer think about how to market your film during the whole process, which saves me the time to come up with them myself :) read more >>
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Peter Sunde, one of the founders of the torrent site The Pirate Bay, has launched, Flattr. What it does is basically, on a monthly basis you commit to an amount of money that you’ll disperse to content creators. When you like the content, you click on their Flattr buttons and at the end of the month the service divvies up your funds and gives an equal amount to each person you’ve clicked.
I’m wondering if this will work. On one hand it sounds like a pretty interesting model to earn some bucks with your content. On the other hand, how much money would a consumer pay every month and how many projects does one support? I bet that people will just support a lot of different projects which would drive the price to zero. Isnt it more like holding your hat out?
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Tonight 1 March our viral film for Wakker Dier will be screened at Upload Cinema in Rotterdam, Amsterdam and The Hague.
Activism on Internet is the theme of this edition of Upload Cinema, showing “how people use the power of video and the Internet to make a statement, and even more important: set change in motion”.
With over 400,000 views on Youtube, around 100,000 views on Vimeo and several 10,000 views on other video sharing sites, our little viral for Wakker Dier was a nice succes and we are very proud to be selected for Upload Cinema ofcourse. Hope to see you tonight somewhere!
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Leuk, onze twee documentaires zijn recent beiden op DVD verschenen. Zowel “Crips, Strapped’n'Strong“, over gangs in Den Haag als “Haagse Sjonnie“, over de rasechte Hagenees hebben een mooie release gekregen via Cinema Delicatessen.
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